“We believe that everyone deserves amazing sleep. Combining the finest organic cotton and master craftmanship, we create bedding that will truly make you feel like you’re sleeping on clouds.”
Sari, Rebecca and Danielle
Our Story
Like almost all business ideas it started with a frustration...
Sari is an Interior Designer who was frustrated by a poor customer experience and by the poor quality of so many brands of bedding (sheets pilling, not fitting properly, being difficult to iron, etc).
Researching for the best design and quality
So she set out to create better bedding. Together with her daughters, she tirelessly researched the industry, searching for the best designs and partners.
Do good, sleep good...
We launched our production working directly with our Fairtrade and Organic certified factory and cotton farmers in India. Working directly with our producers allows us to cut out middlemen and ensure the utmost quality, ethics and sustainability in our supply chain.
White & Green was born:
Sustainable luxury that is made to last.
We partnered with Tree Nation to donate 1 tree for every product sold. Check out the thousands of trees we have planted! We also have a no-plastic packaging policy.
The small business that we started at our kitchen table has grown into a brand that is adored by thousands of happy sleepers around the world. We’re extremely proud of this journey and we are excited to now welcome you too to our White & Green family!
Nice to meet you
White & Green co-founders
We’re a Mother-Daughter team from Ireland, making bedding that we are proud of for the world!
Need some interior inspiration, care or sleep tips? Follow us on Instagram.
